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Quick Notes: Minor League Baseball unveils new Logo
New look and logo highlights connection between MiLB and Major League Baseball
Today Minor League Baseball announced the launch of a new logo to represent its 14 leagues across four classification levels.
The modernized logo features the iconic MLB silhouetted batter design, representing the lasting connection between MiLB and MLB as part of the new “MLB Player Development” league structure, as well as an angular four-star motif, reflecting both the player progression through the Minor League system and the star MLB players of the future.
“The relationship between Minor League Baseball and Major League Baseball has never been stronger, and this new brand identity is a testament to that strength,” said Morgan Sword, Major League Baseball’s Executive Vice President, Baseball Operations. “MiLB, its players, and its fans play a critical role in our efforts to grow baseball’s popularity around the globe, and we are thrilled to introduce a new logo signifying that opportunity.”
“This is merely one component of a broader brand marketing effort to elevate awareness of the incredible fan experience within each of our MiLB ballparks,” said Kristin Barnett, Senior Director of Marketing for MiLB. “We are excited for the future of the player development system, and this is one small but important step toward recognizing MiLB as part of the broader “one baseball” initiative.”
The new logo will begin appearing on Saturday night’s broadcast of the Triple-A National Championship Game in Las Vegas and will be used extensively within the production of the new MiLB Awards Show on MLB Network on October 2.
Throughout the remainder of the off-season, the logo will be updated across all MiLB-owned and operated media platforms and incorporated further across league touchpoints beginning Opening Day of the 2024 season.