According to a press release, Stall & Dean, which supplied equipment for the National Negro Leagues, will be working with five streetwear design companies and an augmented reality tech company to tell the story of the Negro Leagues. Different notable personalities will deliver the stories of all genres, from music to art.
Stall & Dean is one of the last American companies still in business with a direct lineage to the Negro Leagues dating back to the early 1900s. Stall & Dean manufactured uniforms and equipment for The Negro Leagues since its inception. Stall & Dean also produced Negro League apparel in the late 1990s throughout the 2000's spearheading Negro League permeation into pop culture, outfitting stars in all genres, including Jay-Z, P-Diddy, and Shaquille O'Neal.
From the release: "The Negro Leagues have contributed many things to the game of baseball as we know it today, it's finally time to hear those stories, everything from stealing bases to wearing baseball helmets derived from the Negro Leagues, we are telling the stories that are not usually told," says Zaire Baptiste, Stall & Dean's brand and business strategist.
Collaboration is the future of the Stall & Dean brand. Stall & Dean is fusing Fashion, Technology, and Pop Culture to give a history lesson about The National Negro Leagues with this collaboration.
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